The Launch Plan

Week 1 — plant the flag

Activities — what builds the business

• EssentialRead the welcome email from your coach, Carla Higgins — and schedule your first call. Training teaches you the skills; coaching is where you apply them to your goals, your available time, and the business you're building. Bring your goals, your available time, and your questions — that's all the prep you need. (Want numbers for the call? Ten minutes with the MREA Economic Model.)
• EssentialYour database already exists — it's in your phone. Import it into Command. The two-minute phone import on the Command App moves everyone who knows your name into one place: your people, your conversations, your next follow-up. Don't curate first — import everything, tidy later. This database is your business.

Education — learn while you launch

• Show up to your first Momentum Monday — nothing to prepare. 9:30 AM in Greenwood or on Zoom, or Double Duty at 6:30 PM. The habit matters more than being ready for it.
• Attend New Agent Orientation. Wendy Rhodes will confirm your day and time; it's also on the KW Training MyWay calendar.
• Watch the Command overview video (quick watch) so the platform makes sense before training leans on it.
• Read chapters 1–4 of Rookie Real Estate Agent.

Housekeeping — knock it out, don't camp here

• Review your KW logins. Sent to your personal email from Marissa. Keep that email.
• Log in to KW email and link it to your phone.
• Put the training calendar on your phone. One tap adds it to your Google account; it also always lives on the Training page.
• Review new-member requirements with MIBOR (or your board). Steps on the License & MLS page.
• Sign up for office text alerts. Text ENROLL to (844) 538-1578 — details on Get connected.
• Join the private office Facebook group. Join here.
• Schedule a headshot — only if you need one. Any photographer works; the office option is on the Marketing page. While you're thinking branding, save the official KW logos for later.

Week 2 — the rhythm starts

Activities

• EssentialHave 5 real estate conversations — start with the 25 warmest names from your import. Reconnect, let them know what you're building, ask questions, and listen for ways you can help. Conversations build relationships and uncover opportunities — nobody needs to become a lead today. Log each one in Command — 60 seconds, from your phone.

Education

• Start the week with Momentum Monday. Conversations, lead gen, and your weekly plan — 9:30 AM in Greenwood or on Zoom, or the Double Duty session at 6:30 PM on Zoom. First time, just show up.
• Get a training session in: Ignite After Dark, Tuesday evening on Zoom. Free, live, stand-alone — register once and join any week. And when a Breakthrough 120 cohort is running, be in the room — dates on the training calendar.
• Wednesday Contract Class — 12 PM. Zoom link. If your MLS board access is active, print the forms being covered so you can mark them up live.
• Attend the Supported Agent Welcome Call. Zoom link.
• Call one of our agents and pick their brain. Ask leadership for the contact list — everyone on it already said yes to this.
• Read chapters 5–8 of Rookie Real Estate Agent.

Housekeeping

• Register for Roadmaps to Success — the full-day new-agent event, last Thursday of the month, 9–4 in Greenwood: meet your team, contract reviews, mock buyer and seller presentations, meals included. Wendy and Marissa handle signups; details on Core training.
• Set up your voicemail. Sample scripts here — ten minutes, then done forever.
• Turn on FOREWARN before your first stranger meeting. Free with MIBOR — verify who you're meeting from just a phone number. Ten-minute setup: the FOREWARN how-to.
• Complete your Marketing Profile in Command. Ten minutes, once — then every design, email, and your agent site brand themselves. Steps: the Marketing Profile how-to.

Week 3 — out loud, in public

Activities

• Essential5 more real estate conversations from your list. Same spirit as last week: reconnect, ask questions, listen for ways to help. Log them in Command.
• EssentialPut your database on a SmartPlan. Guide: Add a SmartPlan from the Library, or watch Marty Miller set one up — this is how the people you imported in Week 1 hear from you automatically, even in the weeks you run out of hours. The follow-up half of your database.
• Line up an open house to host next week. The fastest route to your first buyer: a seasoned agent's listing, your afternoon, face-to-face buyer conversations all day. Search the BLC, call the listing agent and ask, or post in the office Facebook group — then start the prep in the open house guide (Stacy's class and Carla's Open House Mastery Workshop first if you haven't yet).

Education

• Get your Listing & Buyer Presentation guides in hand. On the supported model, yours are already built for you by the Concierge Director — email myleveragesolutions.kw@gmail.com if you can't find them. On another model? Connect with the same team at My Leverage Solutions and they'll point you in the right direction. Either way — you'll be using these for real in two weeks.
• Watch the Breakthrough 120 session on Buyer Presentations — opens in Connect; sign in with your KW login. Pair it with the buyer guide above: you’ll run this consultation for real in Week 5, and open house visitors start asking sooner than that.
• Start the week with Momentum Monday. Conversations, lead gen, and your weekly plan — 9:30 AM in Greenwood or on Zoom, or the Double Duty session at 6:30 PM on Zoom. First time, just show up.
• Get a training session in: Ignite After Dark, Tuesday evening on Zoom. Free, live, stand-alone — register once and join any week. And when a Breakthrough 120 cohort is running, be in the room — dates on the training calendar.
• Wednesday Contract Class — 12 PM. Zoom link. If your MLS board access is active, print the forms being covered so you can mark them up live.
• Conversation & Dialogue Practice — Tue–Fri, 8:30–9 AM. Zoom link. Scripts only get comfortable out loud.
• Call one of our agents and pick their brain. Ask leadership for the contact list — everyone on it already said yes to this.
• Preview a few homes. Lockbox practice — and you'll actually know the inventory when a buyer asks.
• Read chapters 9–12 of Rookie Real Estate Agent.

Week 4 — first swings

Activities

• Essential10 real conversations — and ask your warmest one for an appointment. Relationships, questions, ways to help — and before each one ends, book the next touch in Command. You're readier for the appointment ask than you feel.
• Host the open house you lined up — prepared, per the guide. Every visitor is a buyer conversation you didn't have to go find: sign in everyone, follow up right away, give the listing agent a real feedback report, and FOREWARN anyone you'll meet again.

Education

• Watch the Breakthrough 120 session on Listing Presentations — in Connect, KW login. Pair it with your listing presentation from Week 3 — home-value conversations start turning into listing appointments over the next two weeks.
• Learn Command Opportunities. Guide: Get Started with Opportunities. Every deal you close runs through one — the office workflow is written out here.
• Start the week with Momentum Monday. Conversations, lead gen, and your weekly plan — 9:30 AM in Greenwood or on Zoom, or the Double Duty session at 6:30 PM on Zoom. First time, just show up.
• Get a training session in: Ignite After Dark, Tuesday evening on Zoom. Free, live, stand-alone — register once and join any week. And when a Breakthrough 120 cohort is running, be in the room — dates on the training calendar.
• Wednesday Contract Class — 12 PM. Zoom link. If your MLS board access is active, print the forms being covered so you can mark them up live.
• Conversation & Dialogue Practice — Tue–Fri, 8:30–9 AM. Zoom link. Scripts only get comfortable out loud.
• Call one of our agents and pick their brain. Ask leadership for the contact list — everyone on it already said yes to this.
• Preview a few homes. Lockbox practice — and you'll actually know the inventory when a buyer asks.
• Read chapters 13–16 of Rookie Real Estate Agent.

Week 5 — the pipeline is real

Activities

• Essential10 conversations — and invite your two or three warmest to sit down. Coffee, a home-value chat, a buyer consult — a real conversation about their plans. This is the week the checklist turns into a pipeline.
• Run your first real consultation — buyer or seller, using the presentation guides from Week 3. It doesn't have to be perfect; it has to be scheduled. Nerves are normal — that's what the dialogue practice was for.

Education

• Start the week with Momentum Monday. Conversations, lead gen, and your weekly plan — 9:30 AM in Greenwood or on Zoom, or the Double Duty session at 6:30 PM on Zoom. First time, just show up.
• Get a training session in: Ignite After Dark, Tuesday evening on Zoom. Free, live, stand-alone — register once and join any week. And when a Breakthrough 120 cohort is running, be in the room — dates on the training calendar.
• Wednesday Contract Class — 12 PM. Zoom link. If your MLS board access is active, print the forms being covered so you can mark them up live.
• Conversation & Dialogue Practice — Tue–Fri, 8:30–9 AM. Zoom link. Scripts only get comfortable out loud.
• Call one of our agents and pick their brain. Ask leadership for the contact list — everyone on it already said yes to this.
• Preview a few homes. Lockbox practice — and you'll actually know the inventory when a buyer asks.
• Read chapter 17 through the appendix of Rookie Real Estate Agent.

Week 6 — appointments become agreements

Activities

• Essential10 conversations, and keep two appointments on the calendar at all times. From here on, that's the number that makes a closing inevitable — your Economic Model shows why.
• Buyer side: conversations → buyer appointments → a signed Buyer Exclusive Agency agreement. A buyer isn't a client until it's signed — the consult is where you ask, plainly. Open house visitors and your warm list feed this all day. Unsure on the form? Broker Hotline before, not after.
• Seller side: conversations → listing appointments → a signed listing agreement. Home-value chats are the doorway — bring the Domus market stats and your listing presentation from Week 3, and ask for the appointment.
• Host open house #2 — guide again, tighter this time. What worked? What didn't? What will you change? They compound: better conversations, better follow-up, and the neighbors now know your face.

Education

• Sharpen your offer muscle. Rewatch the Purchase Agreements class in the recordings so the first live offer is your second time through the form.

Week 7 — agreements become pendings

Activities

• Essential10 conversations — your pipeline doesn't pause because a deal is moving. The agents who go hungry in month four are the ones who stopped prospecting in month two.
• Drive your agreements toward pended — on the client's clock, not the calendar's. Buyer side: show homes, and when they find it, write the offer without hesitating — the brokers walk your first one line by line (hotline). Seller side: listing live in the BLC, offers reviewed, one accepted. If neither pends this week, that's normal — keep the appointments flowing and pended becomes a matter of when.
• The moment anything goes under agreement, open the Opportunity. Then follow the Opportunity & Lone Wolf workflow and the 48-hour paperwork checklist — no Opportunity, no commission.

Week 8 — close the loop

Activities

• Essential10 conversations. Forever, actually. By now it isn't a checklist item — it's how you work. That habit is the business.
• Walk your first pended deal all the way to the money — whenever it lands, this week or week twelve; the map is the same. Compliance approved → DA Request → check to the office → paid. The full route: How to get paid.
• Debrief with Carla. Look at eight weeks of Command data together: which conversations created your pipeline? That answer is your business plan for the next ninety days.